Course Content
Understanding CXM, CEM and CRM
This seeks to give detailed description of the three sister-notions in Customer Experience.
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Understanding CXM, CEM and CRM
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Customer Service Vs Customer Experience
These two distinct notions are usually seen as the same. However in this topic, we are going to give explanations to both notions and discuss the differences between them.
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Customer Service Vs Customer Experience
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Importance of Good Customer Experience in Hospitality
Customers always come with expectations which need to be met. This can seem quite a difficult task. But let's discuss how important it is to strive to leave good memories with the customer.
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Importance of Good Customer Experience in Hospitality.
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Is the Customer Always Right?
This seeks to correct the misuse of the phenomenon "customer is always right" and its effect on customer experience.
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Is the Customer Always Right?
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Know Your Customer; The types of Customers
In this lesson, we discuss further to know the types of customers and how to deal with each of them.
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Know Your Customer
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Customer Experience
About Lesson

You can never satisfy someone you have no knowledge about. You stand a high chance of failing in your customer’s experience if you are naive about the type of customer you are dealing with.

In this lesson, we will identify 4 types of customers in hospitality and how to deal with them.

NOTE: These types discussed in this lesson may be the same in general cases as well.

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