Course Content
Understanding CXM, CEM and CRM
This seeks to give detailed description of the three sister-notions in Customer Experience.
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Understanding CXM, CEM and CRM
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Customer Service Vs Customer Experience
These two distinct notions are usually seen as the same. However in this topic, we are going to give explanations to both notions and discuss the differences between them.
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Customer Service Vs Customer Experience
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Importance of Good Customer Experience in Hospitality
Customers always come with expectations which need to be met. This can seem quite a difficult task. But let's discuss how important it is to strive to leave good memories with the customer.
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Importance of Good Customer Experience in Hospitality.
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Is the Customer Always Right?
This seeks to correct the misuse of the phenomenon "customer is always right" and its effect on customer experience.
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Is the Customer Always Right?
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Know Your Customer; The types of Customers
In this lesson, we discuss further to know the types of customers and how to deal with each of them.
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Know Your Customer
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Customer Experience
About Lesson

Yes, the customer is “king/Queen” because he/she determines whether you will make sales or not. Think of a person who calls the shot in your business, he/she is a major stakeholder. But what if this stakeholder becomes a dictator in my business? Are his/her words final? What are his/her limitations? Is the customer always right?

Let’s discuss this topic further in this lesson by understanding the source of this phenomenon.

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